Google DeepMind 7500 万美元投资 A24，合作开发电影 AI 工具
Google DeepMind bets $75M on AI’s future in Hollywood with A24 deal
Google DeepMind 宣布向独立电影制片厂 A24 投资 7500 万美元（据《华尔街日报》），双方将合作开发电影制作 AI 工具。A24 出品过《万事俱备》《后室》等影片。Google DeepMind CEO Demis Hassabis 称，希望通过与艺术家直接合作，打造支持创意表达的 AI 功能。此举是好莱坞最新一次科技公司与电影 AI 联手，此前 Netflix 已收购 Ben Affleck 的 AI 工具公司 Interpositive，亚马逊 MGM 工作室也在去年设立了影视 AI 部门。
Google DeepMind 首次在影视内容创作上投入 7500 万美元，与 A24 合作开发 AI 工具，这标志着顶尖 AI 实验室开始直接渗透好莱坞核心创意流程，做文娱 AI 工具的人和关注产业交叉点的人应该留意。
A new alliance has formed between a Hollywood studio and a tech juggernaut.
On Monday, Google DeepMind announced a $75 million investment (per the WSJ) into popular indie film studio A24, known for hits like “Marty Supreme,” “Everything Everywhere All At Once,” and the latest blockbuster “Backrooms.” Google DeepMind is billing the investment as a partnership, a “first-of-its-kind” that will see the two companies create AI tools for filmmaking, with Google DeepMind receiving “feedback and guidance from leading artists.” A24 has recently worked with big names like Timothée Chalamet and Anne Hathaway on several projects.
“We believe the best way to develop tools that empower artists is to work directly with them,” Demis Hassabis, Google DeepMind co-founder and CEO, said in a press release. “By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision.”
Though controversy has swirled around Hollywood over the use of AI in movies, A24 would be far from the first studio to explore integrating AI into the creative process. Netflix announced earlier this year that it was buying Ben Affleck’s company, InterPositive, which creates AI tools for filmmakers. Last year, meanwhile, Amazon’s MGM Studios launched an AI unit focused on developing tools for television and movie production.
来源：TechCrunch：AI（RSS） · techcrunch.com