OpenAI 在 ChatGPT 中正式推出广告服务

在ChatGPT上投放广告

AI 导读

OpenAI 在 ChatGPT 中推出原生广告服务，允许广告主在用户探索选项、比较选择和做出决策时投放相关广告。广告在体验中明确标注并与回答区分，首批广告主包括 Best Buy、Lowe's 和 VistaPrint。广告主可通过 Ads Manager 创建广告系列、设置预算并优化效果。

推荐理由

ChatGPT正式开放广告投放，这是AI助手从订阅制转向广告收入的标志性一步，对于广告行业是震撼弹，用户体验却可能面临考验。早期测试数据虽乐观，但真正考验在于广告与回答的边界能否守住。

正文 · 原文

Advertise in ChatGPT

Reach people as they explore options, compare choices, and make decisions in ChatGPT, with relevant ads that fit naturally into the experience.

Reach people in the moments that matter

People come to ChatGPT not just to find information, but to explore options, compare choices, and make decisions. That gives advertisers a new way to show up in ways that feel relevant and useful in moments of real intent.

Show up while people explore options and take action

Reach people in ChatGPT as they explore options, compare alternatives, weigh tradeoffs, and make informed decisions.

Go beyond keywords with richer context signals

In ChatGPT, people share richer context, enabling advertising that is more relevant, personalized, and useful.

Be part of the future of AI-native advertising

Reach customers in an advertising environment built around conversation, context, and real-time decisions.

How it works

Get started in a few steps

After you sign up, you'll be taken into Ads Manager, where you can create your account, create campaigns, and access step-by-step Help Center resources.

1. Create your campaign

Set up your campaign, budget, and goal.

Image 5: Screenshot of a web application interface with a Create dropdown menu open, displaying options for creating campaigns, ad groups, ads, and uploading bulk CSV files.

2. Add your ad details

Bulk upload your ad details, or create them directly in the tool.

Image 6: Screenshot of an Ads Manager interface displaying campaign and ad group selections alongside a preview of a sponsored home decor advertisement.

3. Launch and learn

Measure results, edit campaigns, and optimize performance.

Image 7: Analytics chart displaying monthly trends for impressions, conversions, and clicks, along with summary metrics and growth indicators.

Results from early advertisers on ChatGPT

Advertisers are already seeing the benefits of AI-native advertising.

Best Buy Lowe's VistaPrint

“Consumers are increasingly turning to platforms like ChatGPT to research and make decisions, so it’s important that we show up in those moments—helping customers explore and discover the latest technology. We’re encouraged by the early results and see this as an important way to stay relevant and top of mind.”

Amy Adams, Vice President of Media at Best Buy

Built with user trust in mind

We’re taking a measured approach to advertising in ChatGPT. Our focus is on building an experience that is useful for advertisers while maintaining the trust people have in ChatGPT.