404 Media 实测 ChatGPT 广告如何基于提示词、手机号和邮箱定向投放
How ChatGPT Targets Ads To You Based On Your Prompts, Phone Number, and Email
404 Media 通过自行测试发现，OpenAI 允许广告主向 ChatGPT 用户投放广告，并可基于邮箱地址、手机号或手机上的唯一标识符定向特定人群。ChatGPT 的广告定向还基于用户输入的提示词，这些提示词用户可能以为是私密的，但可能被人工审查，或被用于广告定向。ChatGPT 拥有约 10 亿月活跃用户，他们多数可能不知道自己正因广告主上传给 OpenAI 的个人数据而被精准定向。
作者以自己的实测展示 ChatGPT 广告可按用户邮箱、手机号等数据定向投放，并指出提示词也被用于广告定向这一特殊之处。
OpenAI lets anyone inject ads into ChatGPT users’ sessions, targeting specific groups of people based on their email address, phone number, or a unique identifier on their phone, according to 404 Media’s own tests of ChatGPT’s advertising ecosystem.
While the ad targeting available in ChatGPT is somewhat standard practice across the advertising industry, the chatbot’s one billion monthly active users may not understand they, in some cases, are being specifically targeted because of their personal data the advertiser has uploaded to OpenAI. ChatGPT’s ad targeting is also novel in that it is also based on the prompts users enter into the chatbot, prompts that users may assume are private but which, as 404 Media has previously shown, may be reviewed by humans. Or in this case, used for ad targeting purposes.
来源：404 Media · 404media.co